The stock was trading up about 3 percent after hours. The company had 1.23 billion daily active users at the end of 2016 and 1.86 billion monthly active users.įacebook shares closed the day up about 2 percent to $133.23. Meanwhile, Facebook continues to grow its user base. That’s why video will become key to the company’s long-term growth. The company’s revenue growth is slowing, albeit not by as much as analysts were expecting. During its last earnings announcement in November, executives said that would begin in the middle of 2017. They also were expecting adjusted earnings of $1.31 per share.įacebook had warned that revenue growth would lessen as it runs out of room for new ads on the news feed. Analysts polled by Thomson Reuters expected Facebook to report fourth-quarter revenue gains of 46 percent to $8.5 billion, what would have been the lowest rate of growth in the last five quarters. Wall Street was anticipating a drop in revenue growth. It had adjusted quarterly earnings of $1.41 per share. 'Im up for a cage match if he is lol,' Musk tweeted on Tuesday night. The social network reported total quarterly revenue of $8.8 billion, up 51 percent year-over-year. Elon Musk said hed be up for fighting his tech world nemesis, jiu-jitsu lover Mark Zuckerberg. That’s because mobile continues to be a driver of revenue for Facebook, with mobile ad revenue making up about 84 percent of all advertising revenue during the fourth quarter. When asked about Facebook’s interest in platforms beyond mobile, Wehner said Facebook wants to be “on a variety of platforms but our main focus is obviously on mobile.” It’s a move that Twitter already made last fall with the launch of a live video app for streaming its partners’ broadcasts of the presidential debates and red-carpet coverage. The Wall Street Journal is reporting that to further bolster those video efforts, the social network is developing an app for set-top boxes like the Apple TV. Such an app would not only make video a central component of Facebook’s business, it would also present the company with a new platform for selling advertisements. “We’re looking at a wide range of content,” said CFO David Wehner. But when asked specifically what type of content Facebook would want to see, executives were vague. Zuckerberg also noted that the social network’s new video tab could help make video consumption via the app more habitual and attract episodic content. He added: “There’s the type of content that people produce socially, there’s promotional content that businesses and celebrities and folks will produce, but there’s also a whole class of premium content that creators need to get paid a good amount to support the creation of.” He says that’s why Facebook is working to build up its video advertising business, so that it can share in revenue with those creators. Zuckerberg also clarified what he’s looking for on Wednesday by noting, “we’re focusing more on shorter-form content to start.”
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |